/* Dialog SEO landings: one visual world for the main page and the franchise page.
   The page is a search results page come alive: cool paper ground, slate ink, platinum neutrals and
   bright topaz in whole fields with the facets of the brand gem, red only for ads, green for addresses and growth. */

@font-face { font-family: "Golos Text"; font-style: normal; font-weight: 400 900; font-display: swap; src: url(/static/fonts/golos-text-cyrillic.woff2) format("woff2"); unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; }
@font-face { font-family: "Golos Text"; font-style: normal; font-weight: 400 900; font-display: swap; src: url(/static/fonts/golos-text-latin.woff2) format("woff2"); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }
@font-face { font-family: "Unbounded"; font-style: normal; font-weight: 200 900; font-display: swap; src: url(/static/fonts/unbounded-cyrillic.woff2) format("woff2"); unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; }
@font-face { font-family: "Unbounded"; font-style: normal; font-weight: 200 900; font-display: swap; src: url(/static/fonts/unbounded-latin.woff2) format("woff2"); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }

:root {
    --paper: #f4f6f7;
    --paper-2: #e8ecee;
    --card: #ffffff;
    --ink: #161c20;
    --ink-2: #3a444b;
    --ink-3: #5c686f;
    --line: #d2d9dd;
    --metal: #2bb4ea;       /* topaz: the bright stone of the brand gem */
    --metal-deep: #0b76c0;
    --platinum: #cbd4d9;
    --metal-grad: linear-gradient(135deg, #7fe3ff 0%, #23b0ea 38%, #0d7fd0 72%, #3fc6f5 100%);
    --facet-dark: url("data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 64 64%22 fill=%22none%22 stroke=%22%23ffffff%22 stroke-opacity=%22.34%22 stroke-width=%22.35%22 stroke-linejoin=%22round%22%3E%3Ccircle cx=%2232%22 cy=%2232%22 r=%2227%22/%3E%3Ccircle cx=%2232%22 cy=%2232%22 r=%2219%22/%3E%3Cpath d=%22M32.0 5.0L39.3 14.4L51.1 12.9M32.0 5.0L32.0 13.0M51.1 12.9L49.6 24.7L59.0 32.0M51.1 12.9L45.4 18.6M59.0 32.0L49.6 39.3L51.1 51.1M59.0 32.0L51.0 32.0M51.1 51.1L39.3 49.6L32.0 59.0M51.1 51.1L45.4 45.4M32.0 59.0L24.7 49.6L12.9 51.1M32.0 59.0L32.0 51.0M12.9 51.1L14.4 39.3L5.0 32.0M12.9 51.1L18.6 45.4M5.0 32.0L14.4 24.7L12.9 12.9M5.0 32.0L13.0 32.0M12.9 12.9L24.7 14.4L32.0 5.0M12.9 12.9L18.6 18.6%22/%3E%3Cpath d=%22M32 32L92.0 32.0M32 32L87.4 55.0M32 32L74.4 74.4M32 32L55.0 87.4M32 32L32.0 92.0M32 32L9.0 87.4M32 32L-10.4 74.4M32 32L-23.4 55.0M32 32L-28.0 32.0M32 32L-23.4 9.0M32 32L-10.4 -10.4M32 32L9.0 -23.4M32 32L32.0 -28.0M32 32L55.0 -23.4M32 32L74.4 -10.4M32 32L87.4 9.0%22/%3E%3C/svg%3E");
    --facet-light: url("data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 64 64%22 fill=%22none%22 stroke=%22%237fe3ff%22 stroke-opacity=%22.13%22 stroke-width=%22.35%22 stroke-linejoin=%22round%22%3E%3Ccircle cx=%2232%22 cy=%2232%22 r=%2227%22/%3E%3Ccircle cx=%2232%22 cy=%2232%22 r=%2219%22/%3E%3Cpath d=%22M32.0 5.0L39.3 14.4L51.1 12.9M32.0 5.0L32.0 13.0M51.1 12.9L49.6 24.7L59.0 32.0M51.1 12.9L45.4 18.6M59.0 32.0L49.6 39.3L51.1 51.1M59.0 32.0L51.0 32.0M51.1 51.1L39.3 49.6L32.0 59.0M51.1 51.1L45.4 45.4M32.0 59.0L24.7 49.6L12.9 51.1M32.0 59.0L32.0 51.0M12.9 51.1L14.4 39.3L5.0 32.0M12.9 51.1L18.6 45.4M5.0 32.0L14.4 24.7L12.9 12.9M5.0 32.0L13.0 32.0M12.9 12.9L24.7 14.4L32.0 5.0M12.9 12.9L18.6 18.6%22/%3E%3Cpath d=%22M32 32L92.0 32.0M32 32L87.4 55.0M32 32L74.4 74.4M32 32L55.0 87.4M32 32L32.0 92.0M32 32L9.0 87.4M32 32L-10.4 74.4M32 32L-23.4 55.0M32 32L-28.0 32.0M32 32L-23.4 9.0M32 32L-10.4 -10.4M32 32L9.0 -23.4M32 32L32.0 -28.0M32 32L55.0 -23.4M32 32L74.4 -10.4M32 32L87.4 9.0%22/%3E%3C/svg%3E");
    --red: #e5322d;
    --red-text: #c2221d;
    --green: #1a7f4b;
    --green-soft: #dff1e6;
    --on-ink-2: #c3ccd1;
    --on-ink-3: #93a0a7;
    --on-metal-2: #06283d;

    --font-display: "Unbounded", "Golos Text", system-ui, sans-serif;
    --font-body: "Golos Text", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;

    --wrap: 1240px;
    --gutter: clamp(16px, 4vw, 40px);
    --section: clamp(72px, 9vw, 132px);
    --r-card: 16px;
    --r-big: 28px;
    --shadow-1: 0 1px 0 rgba(22, 28, 32, .05), 0 10px 24px -14px rgba(22, 28, 32, .28);
    --shadow-2: 0 2px 0 rgba(22, 28, 32, .05), 0 28px 60px -28px rgba(22, 28, 32, .42);
    --ease: cubic-bezier(.16, 1, .3, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html {
    scroll-behavior: smooth;
    -webkit-text-size-adjust: 100%;
    scroll-padding-top: 84px;
    scrollbar-color: var(--ink) var(--paper-2);
    overflow-x: hidden;
    max-width: 100%;
}
body {
    margin: 0; background: var(--paper); color: var(--ink);
    font-family: var(--font-body); font-size: 17px; line-height: 1.55;
    -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility;
    overflow-x: hidden;
    max-width: 100%;
    caret-color: var(--ink);
}
::selection { background: var(--metal); color: var(--ink); }
::-webkit-scrollbar { width: 10px; height: 10px; }
::-webkit-scrollbar-track { background: var(--paper-2); }
::-webkit-scrollbar-thumb { background: var(--ink); border-radius: 8px; border: 2px solid var(--paper-2); }
img, svg, canvas { display: block; max-width: 100%; }
a { color: inherit; text-underline-offset: .18em; text-decoration-thickness: .08em; }
button, input, select { font: inherit; color: inherit; }
h1, h2, h3, h4, p, ul, ol, figure, table { margin: 0; }
ul, ol { padding: 0; list-style: none; }
:focus-visible { outline: 3px solid var(--ink); outline-offset: 3px; border-radius: 6px; }
.on-ink :focus-visible { outline-color: var(--metal); }
[hidden] { display: none !important; }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.num { font-variant-numeric: tabular-nums; }

.wrap { width: min(100% - var(--gutter) * 2, var(--wrap)); margin-inline: auto; }
.section { padding-block: var(--section); position: relative; }
.icon { width: 1.15em; height: 1.15em; flex: none; stroke: currentColor; fill: none; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }

/* ---------- type ---------- */
.h1, .h2, .h3 { font-family: var(--font-display); font-weight: 700; letter-spacing: -.03em; text-wrap: balance; }
.h1 { font-size: clamp(1.9rem, 3.5vw + .4rem, 3.5rem); line-height: 1.06; }
.h2 { font-size: clamp(1.6rem, 2.6vw + .5rem, 2.9rem); line-height: 1.1; }
.h3 { font-size: clamp(1.1rem, .7vw + .9rem, 1.4rem); line-height: 1.2; letter-spacing: -.02em; font-weight: 600; }
.lead { font-size: clamp(1.02rem, .4vw + .95rem, 1.22rem); color: var(--ink-2); max-width: 62ch; text-wrap: pretty; }
.on-ink .lead { color: var(--on-ink-2); }
.on-metal .lead { color: var(--on-metal-2); }
.head { display: grid; gap: 18px; margin-bottom: clamp(36px, 5vw, 64px); max-width: 900px; }
@media (min-width: 1000px) { .wrap:not(.faq):not(.formgrid):not(.bridge) > .head { max-width: none; grid-template-columns: minmax(0, 6fr) minmax(0, 5fr); gap: 48px; align-items: end; } }
.mark { white-space: nowrap; color: var(--ink); background: var(--metal-grad); padding: 0 .18em; border-radius: .16em; box-decoration-break: clone; -webkit-box-decoration-break: clone; }
.on-metal .mark { background: var(--ink); color: var(--metal); }
.small { font-size: .88rem; color: var(--ink-3); }
.on-ink .small { color: var(--on-ink-3); }
.on-metal .small { color: var(--on-metal-2); }

/* ---------- fields ---------- */
.on-ink { background: var(--facet-light) right -18vw center / min(900px, 90vw) no-repeat, var(--ink); color: var(--paper); }
.on-metal { background: var(--facet-dark) right -14vw center / min(900px, 90vw) no-repeat, var(--metal-grad); color: var(--ink); }
.on-paper2 { background: var(--paper-2); }

/* ---------- buttons ---------- */
.btn {
    display: inline-flex; align-items: center; justify-content: center; gap: .6em;
    min-height: 52px; padding: 0 1.5em; border-radius: 999px; border: 2px solid var(--ink);
    background: var(--ink); color: var(--paper); font-weight: 700; font-size: 1rem; line-height: 1.15;
    text-decoration: none; cursor: pointer; text-align: center; white-space: nowrap;
    transition: transform .35s var(--ease), background-color .2s, color .2s, box-shadow .35s var(--ease);
    will-change: transform;
}
.btn:hover { background: var(--metal); color: var(--ink); box-shadow: var(--shadow-1); }
.btn:active { transform: scale(.97); }
.btn[disabled] { opacity: .55; cursor: progress; }
.btn--metal { background: var(--metal-grad); color: var(--ink); }
.btn--metal:hover { background: var(--ink); color: var(--metal); }
.btn--ghost { background: transparent; color: var(--ink); }
.btn--ghost:hover { background: var(--ink); color: var(--paper); }
.on-ink .btn { border-color: var(--metal); background: var(--metal-grad); color: var(--ink); }
.on-ink .btn:hover { background: var(--paper); border-color: var(--paper); }
.on-ink .btn--ghost { background: transparent; color: var(--paper); border-color: var(--paper); }
.on-ink .btn--ghost:hover { background: var(--paper); color: var(--ink); }
.on-metal .btn:hover { background: var(--paper); color: var(--ink); }
.btn--sm { min-height: 40px; padding: 0 1.1em; font-size: .9rem; }
.btn--block { width: 100%; white-space: normal; }
@media (max-width: 560px) { .btn { white-space: normal; } }
.btn .icon { transition: transform .35s var(--ease); }
.btn:hover .icon--go { transform: translateX(4px); }
.link { font-weight: 600; text-decoration: underline; }
.link:hover { background: var(--metal); color: var(--ink); text-decoration: none; }

/* ---------- top bar and navigation ---------- */
.topbar { background: var(--ink); color: var(--on-ink-2); font-size: .84rem; overflow: hidden; width: 100%; }
.topbar .wrap { display: flex; flex-wrap: wrap; gap: 8px 20px; align-items: center; justify-content: space-between; padding-block: 8px; width: min(100% - var(--gutter) * 2, var(--wrap)); box-sizing: border-box; }
.topbar a { color: var(--metal); font-weight: 600; text-decoration: none; display: inline-flex; align-items: center; gap: .4em; font-size: .84rem; }
.topbar a:hover { text-decoration: underline; }
.topbar__links { display: flex; flex-wrap: wrap; align-items: center; gap: 8px 18px; max-width: 100%; }
.topbar__link--tg { color: #38bdf8 !important; }
@media (max-width: 640px) {
    .topbar .wrap { flex-direction: column; align-items: flex-start; gap: 6px; padding-block: 7px; }
    .topbar__note { font-size: .8rem; line-height: 1.35; }
    .topbar__links { width: 100%; display: flex; justify-content: space-between; align-items: center; gap: 8px; font-size: .78rem; }
    .topbar__links a { font-size: .78rem; }
}

.nav { position: sticky; top: 0; z-index: 50; background: rgba(244, 246, 247, .92); border-bottom: 1px solid var(--line); width: 100%; }
@supports (backdrop-filter: blur(8px)) { .nav { background: rgba(244, 246, 247, .78); backdrop-filter: blur(14px) saturate(160%); } }
.nav .wrap { width: min(100% - var(--gutter) * 2, 1400px); display: flex; align-items: center; justify-content: space-between; gap: 16px; min-height: 68px; box-sizing: border-box; }
.brand { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; font-family: var(--font-display); font-weight: 700; font-size: 1.05rem; letter-spacing: -.02em; white-space: nowrap; flex-shrink: 0; }
.brand__dot { width: 40px; height: 40px; border-radius: 50%; background: linear-gradient(135deg, #b7c2c8, #77858d); box-shadow: inset 0 1px 0 rgba(255, 255, 255, .55), 0 3px 8px -3px rgba(22, 28, 32, .5); display: grid; place-items: center; flex-shrink: 0; }
.brand__dot .icon { width: 36px; height: 36px; color: #fff; }
.brand__name { display: grid; line-height: 1; gap: 3px; }
.brand__name span { font-weight: 500; font-size: .78em; letter-spacing: 0; }
.brand small { font-family: var(--font-body); font-weight: 600; font-size: .68rem; letter-spacing: .02em; padding: 2px 7px; border-radius: 999px; background: var(--ink); color: var(--metal); }
.nav__links { display: none; gap: clamp(14px, 1.6vw, 26px); font-size: .92rem; font-weight: 500; white-space: nowrap; }
.nav__links a { text-decoration: none; color: var(--ink-2); padding: 6px 0; background: linear-gradient(var(--ink), var(--ink)) 0 100% / 0 2px no-repeat; transition: background-size .35s var(--ease), color .2s; }
.nav__links a:hover { color: var(--ink); background-size: 100% 2px; }
.nav__actions { display: flex; align-items: center; gap: 8px; flex-shrink: 0; }
.nav__actions .btn--ghost { border-width: 1.5px; }
.hide-s { display: none !important; }
@media (min-width: 720px) { .hide-s { display: inline-flex !important; } }
.hide-m { display: none !important; }
@media (min-width: 720px) and (max-width: 1199px), (min-width: 1380px) { .hide-m { display: inline-flex !important; } }
@media (min-width: 1200px) { .nav__links { display: flex; } }

@media (max-width: 520px) {
    .nav .wrap { gap: 8px; min-height: 56px; }
    .brand { gap: 7px; font-size: .95rem; }
    .brand__dot { width: 32px; height: 32px; }
    .brand__dot .icon { width: 28px; height: 28px; }
    .brand small { display: none; }
    .nav__actions { gap: 6px; }
    .nav__actions .btn--sm { min-height: 36px; padding: 0 10px; font-size: .82rem; }
}
@media (max-width: 440px) {
    .hide-xs { display: none !important; }
}

/* ---------- hero: the search bar ---------- */
.hero { padding-block: clamp(22px, 3vw, 40px) clamp(48px, 6vw, 88px); position: relative; overflow: hidden; }
.hero__gl { position: absolute; inset: 0; width: 100%; height: 100%; pointer-events: none; z-index: 3; }
.searchbar {
    display: flex; align-items: center; gap: 14px; position: relative; z-index: 2;
    min-height: clamp(58px, 6vw, 84px); padding: 6px 6px 6px clamp(18px, 2.4vw, 32px);
    background: var(--card); border: 2px solid var(--ink); border-radius: 999px; box-shadow: var(--shadow-2);
}
.searchbar .icon { width: clamp(20px, 2vw, 28px); height: clamp(20px, 2vw, 28px); stroke-width: 2.2; }
.searchbar__q { flex: 1; min-width: 0; font-size: clamp(1.05rem, 1.9vw, 1.9rem); font-weight: 500; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.searchbar__q::after { content: ""; display: inline-block; width: 2px; height: 1.05em; margin-left: 3px; background: var(--ink); vertical-align: -.16em; animation: caret 1s steps(1) infinite; }
@keyframes caret { 50% { opacity: 0; } }
.searchbar__go { align-self: stretch; display: inline-flex; align-items: center; padding: 0 clamp(18px, 2.6vw, 40px); border-radius: 999px; background: var(--metal-grad); color: var(--ink); border: 2px solid var(--ink); font-weight: 700; font-size: clamp(.95rem, 1.2vw, 1.2rem); }
.searchbar__region { display: none; align-items: center; gap: 6px; font-size: .9rem; color: var(--ink-3); padding-right: 10px; white-space: nowrap; }
@media (min-width: 900px) { .searchbar__region { display: inline-flex; } }

.hero__grid { display: grid; gap: clamp(28px, 4vw, 56px); margin-top: clamp(24px, 3vw, 40px); align-items: start; }
.hero .h1 { font-size: clamp(1.8rem, 2.6vw + .5rem, 2.85rem); }
.hero .lead { font-size: 1.04rem; }
@media (min-width: 1000px) { .hero__grid { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); } }
.hero__copy { display: grid; gap: 18px; position: relative; z-index: 4; }
@media (max-width: 999px) {
    /* on a phone the live results follow the headline, before the long copy */
    .hero__copy { display: contents; }
    .hero__copy > * { order: 4; }
    .hero__copy > .h1 { order: 1; }
    .hero__copy > [data-lift] { order: 2; }
    .hero__grid > div:last-child { order: 3; }
    .film { margin-top: 0; }
    .board { height: 300px; margin-top: -34px; }
    .board__plane { top: 34%; }
    .hero__grid { gap: 22px; }
.hero__copy [data-site="partner"] { font-size: .95rem; font-weight: 600; color: var(--green); margin: 0; }
.tryit { display: grid; gap: 10px; margin-top: 6px; }
.tryit__row { display: flex; flex-wrap: wrap; gap: 10px; }
.tryit input { flex: 1 1 220px; min-height: 52px; padding: 0 20px; border-radius: 999px; border: 2px solid var(--ink); background: var(--card); font-size: 1rem; max-width: 100%; box-sizing: border-box; }
.tryit input::placeholder { color: var(--ink-3); }
.tryit input:focus { outline: none; box-shadow: 0 0 0 4px rgba(43, 180, 234, .45); }
.hero__cta { display: flex; flex-wrap: wrap; gap: 12px; align-items: center; }
.hero__note { display: flex; gap: 8px; align-items: flex-start; font-size: .9rem; color: var(--ink-3); }
.hero__note .icon { color: var(--green); margin-top: .2em; }

/* ---------- the live results stack ---------- */
.stage { position: relative; z-index: 2; perspective: 1500px; perspective-origin: 50% 30%; }
.serp { --rx: 14deg; --ry: -16deg; position: relative; transform-style: preserve-3d; transform: rotateX(var(--rx)) rotateY(var(--ry)); transition: transform .6s var(--ease); height: calc(var(--row) * 7 + 8px); --row: 74px; }
@media (max-width: 999px) { .serp { --rx: 8deg; --ry: -6deg; } }
@media (max-width: 560px) { .snip__gain { top: 6px; translate: 0; right: 8px; font-size: .66rem; padding: 2px 8px; } .snip--you .snip__url { padding-right: 110px; } .serp { --row: 74px; } .snip { padding-left: 54px; } .snip__pos { left: 8px; width: 36px; height: 36px; } }
.snip {
    position: absolute; left: 0; right: 0; top: 0; height: calc(var(--row) - 12px);
    transform: translate3d(0, calc(var(--slot) * var(--row)), var(--z, 0px));
    transition: transform .9s var(--ease), background-color .5s, opacity .5s, box-shadow .5s;
    transform-style: preserve-3d; background: var(--card); border: 1.5px solid var(--ink); border-radius: 14px;
    padding: 5px 16px 5px 62px; display: grid; align-content: center; gap: 0; box-shadow: var(--shadow-1);
}
.snip::after { /* the lower edge: a sheet with real thickness */
    content: ""; position: absolute; left: 10px; right: 10px; top: 100%; height: 9px; background: var(--ink);
    transform-origin: top; transform: rotateX(-82deg); border-radius: 0 0 8px 8px; opacity: .9;
}
.snip__pos { position: absolute; left: 12px; top: 50%; translate: 0 -50%; width: 40px; height: 40px; border-radius: 50%; display: grid; place-items: center; font-family: var(--font-display); font-size: .78rem; font-weight: 700; background: var(--paper-2); border: 1.5px solid var(--ink); }
.snip__url { line-height: 1.25; font-size: .76rem; color: var(--green); font-weight: 600; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.snip__title { font-size: .96rem; font-weight: 700; line-height: 1.2; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.snip__text { font-size: .74rem; line-height: 1.3; color: var(--ink-3); white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.snip--you .snip__text { color: var(--on-metal-2); }
.snip--ad { background: #fff3f2; border-style: dashed; }
.snip--ad .snip__url { color: var(--red-text); }
.snip--ad .snip__pos { background: var(--red); color: #fff; border-color: var(--red); font-family: var(--font-body); font-size: .62rem; }
.snip--you { --z: 46px; background: var(--metal-grad); color: var(--ink); box-shadow: 0 2px 0 rgba(22, 28, 32, .05), 0 28px 60px -24px rgba(11, 118, 192, .75); z-index: 3; }
.snip--you .snip__pos { background: var(--ink); color: #7fe3ff; }
.snip--you .snip__url { color: var(--ink); }
.snip--you.is-top { --z: 70px; }
.snip__gain { position: absolute; right: 14px; top: 50%; translate: 0 -50%; font-weight: 700; font-size: .82rem; background: var(--ink); color: #7fe3ff; padding: 4px 10px; border-radius: 999px; opacity: 0; transition: opacity .5s; white-space: nowrap; }
.snip--you.is-top .snip__gain { opacity: 1; }
.snip.is-out { opacity: 0; }
.serp__gap { position: absolute; left: 0; right: 0; top: 0; transform: translate3d(0, calc(var(--gapslot, 5) * var(--row)), 0); height: calc(var(--row) - 12px); display: grid; place-items: center; font-size: .82rem; color: var(--ink-3); letter-spacing: .02em; transition: transform .9s var(--ease); }
.serp__gap span { padding: 4px 12px; border: 1.5px dashed var(--line); border-radius: 999px; background: var(--paper); }
.ripple { position: absolute; width: 14px; height: 14px; margin: -7px; border-radius: 50%; border: 2px solid var(--ink); pointer-events: none; z-index: 5; animation: ripple .7s var(--ease) forwards; }
@keyframes ripple { to { transform: scale(4.5); opacity: 0; } }
.track { position: absolute; z-index: 6; pointer-events: none; font-size: .72rem; font-weight: 600; white-space: nowrap; background: var(--ink); color: var(--paper); padding: 3px 9px; border-radius: 999px; transform: translate(14px, 14px); opacity: 0; transition: opacity .4s; }
.track.is-on { opacity: 1; }
.track b { color: #7fe3ff; font-weight: 700; }

.film { margin-top: 22px; display: grid; gap: 10px; position: relative; z-index: 4; }
.film__bar { display: flex; align-items: center; gap: 12px; }
.film__play { width: 44px; height: 44px; flex: none; border-radius: 50%; border: 2px solid var(--ink); background: var(--card); display: grid; place-items: center; cursor: pointer; transition: background-color .2s, transform .3s var(--ease); }
.film__play:hover { background: var(--metal); }
.film__play:active { transform: scale(.94); }
.film__play .icon { width: 16px; height: 16px; fill: currentColor; stroke: none; }
.film__days { flex: 1; display: grid; grid-template-columns: repeat(6, 1fr); gap: 6px; }
.film__day { appearance: none; border: 0; background: none; padding: 0; cursor: pointer; display: grid; gap: 6px; text-align: left; font-size: .74rem; color: var(--ink-3); font-weight: 600; }
.film__day i { display: block; height: 6px; border-radius: 3px; background: var(--line); overflow: hidden; position: relative; }
.film__day i::after { content: ""; position: absolute; inset: 0; background: var(--ink); transform: scaleX(var(--p, 0)); transform-origin: left; }
.film__day.is-done i::after { transform: scaleX(1); }
.film__day.is-on { color: var(--ink); }
.film__day b { font-weight: 700; color: var(--ink); }
.film__day span { white-space: nowrap; }
@media (max-width: 560px) { .film__day { font-size: .7rem; } .film__day span { letter-spacing: -.02em; } .film__days { gap: 4px; } }
.film__legend { display: flex; flex-wrap: wrap; gap: 6px 18px; justify-content: space-between; font-size: .8rem; color: var(--ink-3); }

/* ---------- marquee of platforms and facts ---------- */
.strip { border-block: 2px solid var(--ink); background: var(--card); overflow: hidden; }
.strip__run { display: flex; gap: 0; width: max-content; animation: run 38s linear infinite; }
.strip:hover .strip__run { animation-play-state: paused; }
.strip__set { display: flex; align-items: center; }
.strip__item { display: inline-flex; align-items: center; gap: 10px; padding: 16px 28px; font-weight: 600; white-space: nowrap; border-right: 2px solid var(--ink); }
.strip__item img { width: 22px; height: 22px; }
.strip__item--fact { font-weight: 500; gap: 8px; }
.strip__item--fact b { font-family: var(--font-display); font-weight: 700; letter-spacing: -.02em; }
.ya { width: 22px; height: 22px; border-radius: 50%; background: #fc3f1d; color: #fff; display: inline-grid; place-items: center; font-weight: 800; font-size: .78rem; font-family: var(--font-body); flex: none; }
@keyframes run { to { transform: translateX(-50%); } }
.facts { display: grid; grid-template-columns: repeat(2, 1fr); border-top: 2px solid var(--ink); }
@media (min-width: 860px) { .facts { grid-template-columns: repeat(4, 1fr); } }
.fact { padding: clamp(22px, 3vw, 40px) clamp(16px, 2vw, 32px); border-right: 2px solid var(--ink); border-bottom: 2px solid var(--ink); display: grid; gap: 6px; align-content: start; }
.fact b { font-family: var(--font-display); font-weight: 700; font-size: clamp(1.7rem, 3.4vw, 3.1rem); letter-spacing: -.03em; line-height: 1; }
.fact span { color: var(--on-metal-2); font-weight: 500; }

/* ---------- how it works: a pinned film of six scenes ---------- */
.how { display: grid; gap: 28px; }
@media (min-width: 980px) { .how { grid-template-columns: minmax(0, 5fr) minmax(0, 6fr); gap: 56px; align-items: start; } }
.how__steps { display: grid; gap: 10px; }
.step { appearance: none; text-align: left; width: 100%; background: transparent; border: 1.5px solid transparent; border-radius: var(--r-card); padding: 18px 20px; cursor: pointer; display: grid; gap: 6px; transition: background-color .3s, border-color .3s, transform .4s var(--ease); }
.step h3 { display: flex; align-items: baseline; gap: 12px; }
.step h3 i { font-style: normal; font-family: var(--font-display); font-size: .78rem; color: var(--ink-3); min-width: 1.4em; }
.step p { color: var(--ink-2); font-size: .98rem; display: grid; grid-template-rows: 0fr; transition: grid-template-rows .5s var(--ease), opacity .4s; opacity: 0; }
.step p > span { overflow: hidden; }
.step:hover { background: var(--paper-2); }
.step.is-on { background: var(--card); border-color: var(--ink); box-shadow: var(--shadow-1); }
.step.is-on p { grid-template-rows: 1fr; opacity: 1; }
.step.is-on h3 i { color: var(--ink); }
.how__stage { position: sticky; top: 96px; aspect-ratio: 5 / 4; background: var(--ink); color: var(--paper); border-radius: var(--r-big); overflow: hidden; box-shadow: var(--shadow-2); }
@media (max-width: 979px) { .how__stage { position: relative; top: 0; order: -1; aspect-ratio: 4 / 3; } }
.scene { position: absolute; inset: 0; padding: clamp(18px, 3vw, 36px); opacity: 0; visibility: hidden; transition: opacity .5s, visibility .5s; display: grid; align-content: center; justify-items: center; gap: 16px; }
.scene.is-on { opacity: 1; visibility: visible; }
.scene__cap { position: absolute; left: 20px; bottom: 16px; right: 20px; font-size: .8rem; color: var(--on-ink-3); display: flex; justify-content: space-between; gap: 12px; }
.scene svg { width: 100%; height: 100%; overflow: visible; }

/* scene 1: phones in operator networks */
.ops { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(10px, 1.4vw, 18px); width: min(86%, 560px); }
.op { border: 1.5px solid var(--on-ink-3); border-radius: 14px; padding: clamp(14px, 2.2vw, 30px) clamp(14px, 2vw, 28px); display: grid; grid-template-columns: auto 1fr; gap: 2px clamp(12px, 1.6vw, 22px); align-items: center; font-family: var(--font-display); font-size: clamp(.95rem, 1.5vw, 1.4rem); font-weight: 600; letter-spacing: -.02em; }
.op__bars { grid-row: 1 / 3; }
.op__bars { display: flex; gap: 5px; align-items: flex-end; height: clamp(36px, 5.4vw, 76px); }
.op__bars i { width: clamp(6px, .9vw, 12px); background: var(--metal); border-radius: 2px; transform-origin: bottom; animation: sig 1.6s ease-in-out infinite; }
.op__bars i:nth-child(1) { height: 30%; } .op__bars i:nth-child(2) { height: 55%; animation-delay: .15s; } .op__bars i:nth-child(3) { height: 78%; animation-delay: .3s; } .op__bars i:nth-child(4) { height: 100%; animation-delay: .45s; }
.op:nth-child(2) .op__bars i { animation-duration: 1.9s; } .op:nth-child(3) .op__bars i { animation-duration: 1.3s; } .op:nth-child(4) .op__bars i { animation-duration: 2.2s; }
@keyframes sig { 0%, 100% { transform: scaleY(1); } 50% { transform: scaleY(.45); } }
.op small { color: var(--on-ink-3); font-weight: 500; font-variant-numeric: tabular-nums; white-space: nowrap; font-family: var(--font-body); font-size: clamp(.72rem, 1vw, .92rem); letter-spacing: 0; }
/* scene 2: the trajectory canvas */
.scene canvas { position: absolute; inset: 0; width: 100%; height: 100%; }
/* scene 3: last click */
.tabs3 { display: grid; gap: 16px; width: 100%; max-width: 600px; font-size: clamp(.95rem, 1.2vw, 1.15rem); }
.tab3 { padding: clamp(14px, 1.8vw, 24px) clamp(16px, 2vw, 26px) !important; }
.tab3 em { font-size: clamp(1.2rem, 2vw, 1.8rem); }
.tab3 { border-radius: 14px; border: 1.5px solid var(--on-ink-3); padding: 12px 16px; display: grid; grid-template-columns: 1fr auto; gap: 4px 12px; align-items: center; }
.tab3 b { font-weight: 700; } .tab3 small { color: var(--on-ink-3); grid-column: 1; }
.tab3 em { font-style: normal; font-family: var(--font-display); font-weight: 700; grid-row: 1 / 3; grid-column: 2; font-variant-numeric: tabular-nums; }
.tab3--bad { animation: tabLeave 6s infinite; } .tab3--bad em { color: #ff8a84; }
.tab3--good { background: var(--metal); color: var(--ink); border-color: var(--metal); }
.tab3--good small { color: var(--on-metal-2); }
.tab3__fill { grid-column: 1 / -1; height: 6px; border-radius: 3px; background: rgba(22, 28, 32, .18); overflow: hidden; }
.tab3__fill::after { content: ""; display: block; height: 100%; background: var(--ink); transform-origin: left; animation: fill 6s linear infinite; }
@keyframes tabLeave { 0%, 12% { opacity: 1; transform: none; } 20%, 100% { opacity: .35; transform: translateX(18px); } }
@keyframes fill { 0%, 20% { transform: scaleX(0); } 95%, 100% { transform: scaleX(1); } }
/* scene 4: history */
.hist { width: 100%; max-width: 600px; display: grid; gap: 8px; }
.hist li { display: flex; justify-content: space-between; gap: 12px; padding: clamp(9px, 1.2vw, 15px) clamp(14px, 1.6vw, 20px); border-radius: 12px; border: 1.5px solid var(--on-ink-3); font-size: clamp(.88rem, 1.1vw, 1.05rem); opacity: 0; transform: translateY(8px); }
.scene.is-on .hist li { animation: histIn .6s var(--ease) forwards; animation-delay: calc(var(--i) * .22s); }
.hist li span:last-child { color: var(--on-ink-3); font-variant-numeric: tabular-nums; }
@keyframes histIn { to { opacity: 1; transform: none; } }
/* scene 5: captcha */
.capt { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; width: min(62%, 380px); }
.capt i { aspect-ratio: 1; border-radius: 10px; background: #2b343a; position: relative; }
.capt i.hit::after { content: ""; position: absolute; inset: 0; border-radius: 10px; background: var(--metal) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23161c20' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12.5l4.5 4.5L19 7.5'/%3E%3C/svg%3E") center / 42% no-repeat; transform: scale(0); }
.scene.is-on .capt i.hit::after { animation: pop .5s var(--ease) forwards; animation-delay: calc(.5s + var(--i) * .45s); }
@keyframes pop { to { transform: scale(1); } }
.capt__ok { font-weight: 700; color: var(--metal); opacity: 0; }
.scene.is-on .capt__ok { animation: histIn .5s var(--ease) 2.2s forwards; }
/* scene 6: the cabinet table */
.cab { width: 100%; max-width: 620px; border-collapse: collapse; font-size: clamp(.9rem, 1.15vw, 1.08rem); }
.cab th { text-align: left; font-weight: 600; color: var(--on-ink-3); padding: 6px 10px; font-size: .78rem; }
.cab td { padding: clamp(10px, 1.3vw, 16px) 10px; border-top: 1px solid #2e373d; font-variant-numeric: tabular-nums; }
.cab td:last-child, .cab th:last-child { text-align: right; }
.cab .up { color: var(--metal); font-weight: 700; }

/* ---------- channels as search results ---------- */
.results { display: grid; gap: 14px; }
.result { display: grid; gap: 8px 28px; padding: clamp(18px, 2.4vw, 30px); background: var(--card); border: 1.5px solid var(--ink); border-radius: var(--r-card); transition: transform .5s var(--ease), box-shadow .5s var(--ease), background-color .3s; }
@media (min-width: 860px) { .result { grid-template-columns: 220px minmax(0, 1fr) auto; align-items: start; } }
.result:hover { transform: translateY(-4px); box-shadow: var(--shadow-2); background: #ffffff; }
.result__url { display: flex; align-items: center; gap: 10px; color: var(--green); font-weight: 600; font-size: .92rem; }
.result__url img, .result__url .icon { width: 22px; height: 22px; color: var(--ink); }
.result p { color: var(--ink-2); max-width: 68ch; margin-top: 6px; }
.result__meta { font-size: .88rem; color: var(--ink-3); white-space: nowrap; }
.result__meta b { display: block; color: var(--ink); font-size: 1rem; }

/* ---------- economics: the ad auction ---------- */
.adtag { display: inline-flex; align-items: center; gap: 8px; font-size: .8rem; font-weight: 700; padding: 5px 12px; border-radius: 999px; background: #cf2a25; color: #fff; width: max-content; }
.niches { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 22px; }
.chip { appearance: none; cursor: pointer; border: 1.5px solid var(--on-ink-3); background: transparent; color: var(--paper); border-radius: 999px; padding: 9px 16px; font-weight: 600; font-size: .92rem; transition: background-color .2s, color .2s, border-color .2s; }
.chip:hover { border-color: var(--metal); }
.chip[aria-pressed="true"] { background: var(--metal); color: var(--ink); border-color: var(--metal); }
.duel { display: grid; gap: 22px; padding: clamp(20px, 3vw, 40px); border: 1.5px solid #323c43; border-radius: var(--r-big); margin-bottom: 28px; }
@media (min-width: 900px) { .duel { grid-template-columns: 1fr 1fr; gap: 40px; } }
.duel__col { display: grid; gap: 10px; align-content: start; }
.duel__col h3 { display: flex; align-items: center; gap: 10px; }
.bar { display: grid; gap: 10px; }
.bar::after { content: ""; grid-row: 2; grid-column: 1; height: 16px; border-radius: 8px; background: #232b30; }
.bar i { grid-row: 2; grid-column: 1; z-index: 1; height: 16px; transform-origin: left; transform: scaleX(var(--v, .5)); transition: transform 1s var(--ease); background: var(--red); border-radius: 8px; }
.bar--seo i { background: var(--metal); }
.bar b { grid-row: 1; font-family: var(--font-display); font-size: clamp(1.2rem, 2vw, 1.7rem); letter-spacing: -.02em; font-variant-numeric: tabular-nums; font-weight: 700; }
.bar--seo b { color: var(--metal); }
.duel dl { display: grid; grid-template-columns: 1fr auto; gap: 6px 16px; margin: 6px 0 0; font-size: .95rem; }
.duel dt { color: var(--on-ink-2); } .duel dd { margin: 0; font-weight: 700; font-variant-numeric: tabular-nums; text-align: right; }
.duel__save { grid-column: 1 / -1; display: flex; flex-wrap: wrap; align-items: baseline; justify-content: space-between; gap: 10px 24px; padding-top: 18px; border-top: 1.5px solid #323c43; }
.duel__save b { font-family: var(--font-display); font-size: clamp(1.6rem, 3.6vw, 3rem); color: var(--metal); letter-spacing: -.03em; font-variant-numeric: tabular-nums; }
.tablewrap { overflow-x: auto; border: 1.5px solid #323c43; border-radius: var(--r-card); }
.tablewrap:focus-visible { outline-offset: 0; }
.data { width: 100%; border-collapse: collapse; font-size: .9rem; min-width: 860px; }
.data caption { text-align: left; padding: 16px 18px; font-weight: 600; color: var(--on-ink-2); caption-side: top; }
.data th { text-align: left; font-weight: 600; font-size: .78rem; color: var(--on-ink-3); padding: 12px 18px; border-top: 1.5px solid #323c43; white-space: nowrap; }
.data td { padding: 14px 18px; border-top: 1px solid #2b343a; font-variant-numeric: tabular-nums; vertical-align: top; }
.data td small { display: block; color: var(--on-ink-3); font-size: .8rem; }
.data .bad { color: #ff8a84; font-weight: 700; } .data .good { color: var(--metal); font-weight: 700; }
.data tr.is-on td { background: #1f272c; }
.truths { display: grid; gap: 0; margin-top: clamp(36px, 5vw, 64px); border-top: 1.5px solid #323c43; }
@media (min-width: 860px) { .truths { grid-template-columns: 1fr 1fr; column-gap: 56px; } }
.truths li { padding: 22px 0; border-bottom: 1.5px solid #323c43; display: grid; gap: 6px; }
.truths p { color: var(--on-ink-2); font-size: .98rem; }

/* ---------- calculator on the yellow field ---------- */
.calc { display: grid; grid-template-columns: minmax(0, 1fr); gap: clamp(24px, 4vw, 56px); }
@media (min-width: 1000px) { .calc { grid-template-columns: minmax(0, 6fr) minmax(0, 5fr); align-items: center; } }
.panel { background: var(--card); border: 2px solid var(--ink); border-radius: var(--r-big); padding: clamp(18px, 2.6vw, 34px); box-shadow: var(--shadow-2); display: grid; gap: 22px; }
.field { display: grid; gap: 8px; }
.field__top { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: baseline; gap: 4px 12px; font-weight: 600; }
.field__top output { font-family: var(--font-display); font-weight: 700; font-size: clamp(1.05rem, 1.6vw, 1.4rem); font-variant-numeric: tabular-nums; white-space: nowrap; }
.field__ticks { display: flex; justify-content: space-between; font-size: .78rem; color: var(--ink-3); font-variant-numeric: tabular-nums; }
input[type="range"] { -webkit-appearance: none; appearance: none; width: 100%; height: 32px; background: transparent; cursor: grab; }
input[type="range"]:active { cursor: grabbing; }
input[type="range"]::-webkit-slider-runnable-track { height: 10px; border-radius: 5px; border: 2px solid var(--ink); background: linear-gradient(var(--ink), var(--ink)) 0 / var(--fill, 50%) 100% no-repeat, var(--paper-2); }
input[type="range"]::-moz-range-track { height: 6px; border-radius: 5px; border: 2px solid var(--ink); background: var(--paper-2); }
input[type="range"]::-moz-range-progress { height: 6px; background: var(--ink); border-radius: 5px; }
input[type="range"]::-webkit-slider-thumb { -webkit-appearance: none; width: 30px; height: 30px; margin-top: -12px; border-radius: 50%; background: var(--metal-grad); border: 2px solid var(--ink); box-shadow: var(--shadow-1); transition: transform .3s var(--ease); }
input[type="range"]::-moz-range-thumb { width: 26px; height: 26px; border-radius: 50%; background: var(--metal); border: 2px solid var(--ink); }
input[type="range"]:hover::-webkit-slider-thumb { transform: scale(1.12); }
.select, .input { width: 100%; min-height: 52px; padding: 0 18px; border-radius: 14px; border: 2px solid var(--ink); background: var(--card); font-size: 1rem; transition: box-shadow .2s; }
.select { appearance: none; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23161c20' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M6 9l6 6 6-6'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 16px center; background-size: 18px; padding-right: 46px; cursor: pointer; }
.select:focus, .input:focus { outline: none; box-shadow: 0 0 0 4px rgba(43, 180, 234, .45); }
.on-metal .select:focus, .on-metal .input:focus { box-shadow: 0 0 0 4px rgba(22, 28, 32, .32); }
.input::placeholder { color: var(--ink-3); }
.input.is-bad { border-color: var(--red); box-shadow: 0 0 0 4px rgba(229, 50, 45, .2); }
.check { display: flex; gap: 12px; align-items: flex-start; cursor: pointer; font-size: .92rem; color: var(--ink-2); }
.check input { appearance: none; flex: none; width: 22px; height: 22px; margin: 1px 0 0; border: 2px solid var(--ink); border-radius: 6px; background: var(--card); cursor: pointer; display: grid; place-items: center; transition: background-color .2s; }
.check input::after { content: ""; width: 11px; height: 6px; border: solid var(--ink); border-width: 0 0 2.5px 2.5px; transform: rotate(-45deg) scale(0); translate: 0 -1px; transition: transform .3s var(--ease); }
.check input:checked { background: var(--metal); }
.check input:checked::after { transform: rotate(-45deg) scale(1); }
.rows { display: grid; gap: 0; }
.rows > div { display: flex; justify-content: space-between; gap: 16px; padding: 11px 0; border-bottom: 1px solid var(--line); font-size: .96rem; }
.rows > div:last-child { border-bottom: 0; }
.rows span { color: var(--ink-2); } .rows b { font-variant-numeric: tabular-nums; text-align: right; white-space: nowrap; }
.rows .neg { color: var(--red-text); } .rows .pos { color: var(--green); }
.versus { display: grid; gap: 16px; }
@media (min-width: 640px) { .versus { grid-template-columns: 1fr 1fr; } }
.versus .panel { padding: 20px; gap: 12px; box-shadow: var(--shadow-1); }
.versus h3 { display: flex; align-items: center; justify-content: space-between; gap: 10px; font-size: 1.05rem; }
.tag { font-family: var(--font-body); font-size: .74rem; font-weight: 700; padding: 4px 10px; border-radius: 999px; border: 1.5px solid currentColor; white-space: nowrap; letter-spacing: 0; }
.tag--red { color: var(--red-text); } .tag--green { color: var(--green); } .tag--ink { background: var(--ink); color: var(--metal); border-color: var(--ink); }
.note { font-size: .9rem; padding: 12px 14px; border-radius: 12px; background: var(--paper-2); color: var(--ink-2); }
.note b { color: var(--ink); }
/* 3D coin stacks */
.coins { perspective: 1100px; height: clamp(320px, 36vw, 440px); display: grid; grid-template-columns: 1fr 1fr; position: relative; }
.pile { position: relative; width: clamp(90px, 12vw, 132px); transform-style: preserve-3d; transform: rotateX(58deg) rotateZ(-34deg); height: clamp(90px, 12vw, 132px); }
.pile__coin { position: absolute; inset: 0; border-radius: 50%; border: 2px solid var(--ink); transform: translateZ(calc(var(--n) * 10px)); transition: transform .7s var(--ease), opacity .4s; background: var(--card); box-shadow: 0 0 0 0 transparent; }
.pile--direct .pile__coin { background: var(--red); }
.pile--seo .pile__coin { background: var(--ink); border-color: var(--paper); }
.pile__coin.is-off { opacity: 0; transform: translateZ(calc(var(--n) * 10px + 60px)); }
.pile__cap { position: absolute; left: 50%; bottom: 0; translate: -50% 0; text-align: center; font-weight: 600; font-size: .9rem; white-space: nowrap; }
.pile__cap b { display: block; font-family: var(--font-display); font-size: clamp(1rem, 1.6vw, 1.3rem); font-variant-numeric: tabular-nums; }
.pilewrap { position: relative; width: 100%; height: 100%; display: grid; align-items: end; justify-items: center; padding-bottom: 96px; }
.save { display: grid; gap: 8px; margin-top: clamp(24px, 4vw, 48px); padding-top: clamp(20px, 3vw, 36px); border-top: 2px solid var(--ink); }
@media (min-width: 900px) { .save { grid-template-columns: 1fr auto; align-items: end; gap: 32px; } }
.save__num { font-family: var(--font-display); font-weight: 700; font-size: clamp(2.2rem, 6.4vw, 6rem); line-height: 1; letter-spacing: -.04em; font-variant-numeric: tabular-nums; white-space: nowrap; }

/* ---------- compare: agencies versus us ---------- */
.flip { display: inline-flex; padding: 5px; border: 2px solid var(--ink); border-radius: 999px; background: var(--card); gap: 4px; margin-bottom: 26px; max-width: 100%; }
.flip button { appearance: none; border: 0; cursor: pointer; padding: 10px 18px; border-radius: 999px; background: transparent; font-weight: 700; font-size: .95rem; transition: background-color .3s, color .3s; }
.flip button[aria-selected="true"] { background: var(--ink); color: var(--paper); }
.flip button[aria-selected="true"].is-good { background: var(--metal); color: var(--ink); }
.cmp { display: grid; gap: 20px; perspective: 1600px; }
@media (min-width: 980px) { .cmp { grid-template-columns: 1fr 1fr; } }
.cmp__side { border: 2px solid var(--ink); border-radius: var(--r-big); padding: clamp(20px, 3vw, 40px); display: grid; gap: 20px; align-content: start; background: var(--card); transition: transform .8s var(--ease), opacity .5s, box-shadow .6s; transform-origin: center; }
.cmp__side--bad { background: var(--paper-2); border-style: dashed; }
.cmp__side--good { background: var(--metal-grad); box-shadow: var(--shadow-2); }
.cmp[data-show="good"] .cmp__side--bad { opacity: .72; transform: rotateY(7deg) scale(.97); }
.cmp[data-show="bad"] .cmp__side--good { opacity: .72; transform: rotateY(-7deg) scale(.97); box-shadow: none; }
.cmp__side blockquote { margin: 0; font-family: var(--font-display); font-weight: 600; font-size: clamp(1.1rem, 1.6vw, 1.5rem); line-height: 1.2; letter-spacing: -.02em; }
.pts { display: grid; gap: 16px; }
.pts li { display: grid; grid-template-columns: 28px 1fr; gap: 12px; }
.pts li > .icon { width: 28px; height: 28px; padding: 5px; border-radius: 50%; border: 2px solid var(--ink); stroke-width: 2.6; background: var(--card); }
.cmp__side--bad .pts li > .icon { color: var(--red-text); border-color: var(--red-text); }
.pts b { display: block; } .pts p { color: var(--ink-2); font-size: .95rem; margin-top: 2px; }
.cmp__side--good .pts p, .cmp__side--good .small { color: var(--on-metal-2); }
.cmp__sum { font-size: .95rem; padding-top: 16px; border-top: 2px solid currentColor; }
code { font-family: ui-monospace, SFMono-Regular, Menlo, Consolas, monospace; font-size: .9em; background: rgba(22, 28, 32, .08); padding: 1px 6px; border-radius: 6px; }
.cases { margin-top: clamp(36px, 5vw, 64px); display: grid; gap: 0; border-top: 2px solid var(--ink); }
.case { display: grid; gap: 6px 32px; padding: 22px 0; border-bottom: 1.5px solid var(--line); }
@media (min-width: 860px) { .case { grid-template-columns: 300px 1fr; } }
.case em { font-style: normal; color: var(--ink-3); display: block; font-size: .92rem; }
.case p { font-weight: 600; }

/* ---------- pricing ---------- */
.plans { display: grid; gap: 18px; perspective: 1600px; }
@media (min-width: 900px) { .plans { grid-template-columns: repeat(3, 1fr); align-items: stretch; } }
.plan { --tx: 0deg; --ty: 0deg; background: var(--card); border: 2px solid var(--ink); border-radius: var(--r-big); padding: clamp(22px, 2.6vw, 34px); display: grid; gap: 18px; align-content: space-between; transform: rotateX(var(--tx)) rotateY(var(--ty)); transition: transform .5s var(--ease), box-shadow .5s var(--ease); transform-style: preserve-3d; }
.plan:hover { box-shadow: var(--shadow-2); }
.plan--hit { background: var(--ink); color: var(--paper); }
.plan--hit .plan__for, .plan--hit .plan__list { color: var(--on-ink-2); }
.plan--hit .btn { background: var(--metal); color: var(--ink); border-color: var(--metal); }
.plan--hit .btn:hover { background: var(--paper); border-color: var(--paper); }
.plan__name { display: flex; justify-content: space-between; align-items: center; gap: 10px; font-weight: 700; }
.plan__price { font-family: var(--font-display); font-weight: 700; font-size: clamp(1.7rem, 2.6vw, 2.4rem); letter-spacing: -.03em; font-variant-numeric: tabular-nums; white-space: nowrap; line-height: 1.1; }
.plan__price small { font-family: var(--font-body); font-size: .9rem; font-weight: 500; letter-spacing: 0; opacity: .7; }
.plan__for { color: var(--ink-2); font-size: .96rem; }
.plan__list { display: grid; gap: 10px; padding-top: 18px; border-top: 1.5px solid currentColor; color: var(--ink-2); font-size: .96rem; }
.plan__list li { display: grid; grid-template-columns: 20px 1fr; gap: 10px; align-items: start; }
.plan__list .icon { margin-top: .22em; color: var(--green); stroke-width: 2.6; }
.plan--hit .plan__list .icon { color: var(--metal); }

/* ---------- guarantees ---------- */
.gs { display: grid; gap: 0; border-top: 2px solid var(--ink); }
.g { display: grid; gap: 10px 40px; padding: clamp(22px, 3vw, 36px) 0; border-bottom: 2px solid var(--ink); }
@media (min-width: 900px) { .g { grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); } }
.g p { color: var(--ink-2); }
.g__seal { display: inline-flex; align-items: center; gap: 8px; font-weight: 600; font-size: .92rem; margin-top: 10px; color: var(--green); }
.quota { margin-top: clamp(32px, 5vw, 56px); }
.quota__row { display: grid; gap: 12px; align-items: end; }
@media (min-width: 800px) { .quota__row { grid-template-columns: 1fr 1.3fr auto; } }
.quota label, .form label.lbl { font-weight: 600; font-size: .9rem; display: grid; gap: 6px; }
.quota__out { display: grid; gap: 14px; padding: 18px; border-radius: 18px; background: var(--green-soft); border: 1.5px solid var(--green); transition: box-shadow .4s; }
@media (min-width: 800px) { .quota__out { grid-template-columns: 1fr auto; align-items: center; } }
.quota__out.is-flash { box-shadow: 0 0 0 5px var(--metal); }

/* ---------- franchise bridge, form, faq ---------- */
.bridge { display: grid; gap: 22px; }
@media (min-width: 900px) { .bridge { grid-template-columns: 1fr auto; align-items: center; gap: 48px; } }
.formgrid { display: grid; grid-template-columns: minmax(0, 1fr); gap: clamp(28px, 5vw, 72px); }
@media (min-width: 1000px) { .formgrid { grid-template-columns: minmax(0, 5fr) minmax(0, 6fr); align-items: start; } }
.form { display: grid; gap: 16px; }
.form__two { display: grid; grid-template-columns: minmax(0, 1fr); gap: 16px; }
.panel, .form label.lbl { min-width: 0; }
@media (min-width: 620px) { .form__two { grid-template-columns: 1fr 1fr; } }
.req { color: var(--red-text); }
.feedback { padding: 14px 16px; border-radius: 14px; font-weight: 500; border: 1.5px solid var(--ink); background: var(--paper-2); }
.feedback[hidden] { display: none; }
.feedback--ok { background: var(--green-soft); border-color: var(--green); }
.feedback--warn { background: #e8ecee; }
.feedback--err { background: #ffe3e1; border-color: var(--red); }
.asides { display: grid; gap: 14px; margin-top: 24px; }
.asides li { display: grid; grid-template-columns: 24px 1fr; gap: 12px; color: var(--ink-2); }
.asides .icon { color: var(--green); margin-top: .2em; width: 22px; height: 22px; stroke-width: 2.4; }
.faq { display: grid; gap: clamp(28px, 5vw, 72px); }
@media (min-width: 1000px) { .faq { grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); align-items: start; } .faq .head { position: sticky; top: 100px; margin: 0; } }
.paa { background: var(--card); border: 2px solid var(--ink); border-radius: var(--r-big); padding: clamp(16px, 2.4vw, 32px); box-shadow: var(--shadow-1); }
.paa__top { display: flex; align-items: center; gap: 10px; font-family: var(--font-display); font-weight: 600; font-size: 1.05rem; letter-spacing: -.02em; padding-bottom: 14px; }
.paa .qa:last-of-type { border-bottom: 0; }
.faq__group { font-weight: 700; font-size: .95rem; padding: 18px 0 10px; color: var(--ink-3); }
.qa { border-top: 1.5px solid var(--ink); }
.qa:last-of-type { border-bottom: 1.5px solid var(--ink); }
.qa summary { list-style: none; cursor: pointer; padding: 20px 44px 20px 0; position: relative; font-weight: 700; font-size: 1.08rem; transition: color .2s; }
.qa summary::-webkit-details-marker { display: none; }
.qa summary::after { content: ""; position: absolute; right: 6px; top: 50%; width: 14px; height: 14px; margin-top: -10px; border: solid var(--ink); border-width: 0 2.5px 2.5px 0; transform: rotate(45deg); transition: transform .4s var(--ease); }
.qa[open] summary::after { transform: rotate(225deg) translate(-4px, -4px); }
.qa summary:hover { color: var(--green); }
.qa__body { padding: 0 0 22px; color: var(--ink-2); display: grid; gap: 10px; max-width: 72ch; }
.qa[open] .qa__body { animation: qa .5s var(--ease); }
@keyframes qa { from { opacity: 0; transform: translateY(-6px); } }

/* ---------- footer, cookie note, contact widget ---------- */
.footer { background: var(--ink); color: var(--on-ink-2); padding-block: clamp(48px, 6vw, 80px) 96px; font-size: .92rem; }
.footer a { text-decoration: none; } .footer a:hover { color: var(--metal); text-decoration: underline; }
.footer__top { display: grid; gap: 28px; padding-bottom: 32px; border-bottom: 1.5px solid #323c43; }
@media (min-width: 860px) { .footer__top { grid-template-columns: 1.2fr 1fr 1fr; } }
.footer .brand { color: var(--paper); }
.footer h3 { font-size: .86rem; font-weight: 700; color: var(--paper); margin-bottom: 12px; }
.footer ul { display: grid; gap: 8px; }
.footer__low { display: flex; flex-wrap: wrap; gap: 8px 28px; justify-content: space-between; padding-top: 22px; font-size: .82rem; color: var(--on-ink-3); }
.cookie { position: fixed; left: 16px; right: 16px; bottom: 84px; z-index: 60; background: var(--ink); color: var(--on-ink-2); border-radius: 16px; padding: 12px 14px 12px 18px; box-shadow: var(--shadow-2); display: grid; gap: 10px; font-size: .84rem; line-height: 1.4; }
.cookie[hidden] { display: none; }
.cookie .link { color: var(--paper); }
.cookie .btn { background: var(--metal); color: var(--ink); border-color: var(--metal); }
@media (min-width: 760px) { .cookie { right: auto; bottom: 16px; max-width: min(760px, calc(100vw - 280px)); grid-template-columns: 1fr auto; align-items: center; gap: 18px; } }
.fab { position: fixed; right: 16px; bottom: 16px; z-index: 70; display: grid; justify-items: end; gap: 10px; }
.fab__btn { position: relative; display: inline-flex; align-items: center; justify-content: center; width: 56px; height: 56px; padding: 0; border-radius: 50%; border: 2px solid var(--ink); background: var(--metal-grad); font-weight: 700; cursor: pointer; box-shadow: var(--shadow-2); transition: transform .35s var(--ease); }
.fab__btn:hover { transform: translateY(-3px); }
.fab__btn i { position: absolute; right: 2px; top: 2px; width: 12px; height: 12px; border: 2px solid var(--paper); border-radius: 50%; background: var(--green); box-shadow: 0 0 0 0 rgba(26, 127, 75, .6); animation: live 2s infinite; }
@keyframes live { to { box-shadow: 0 0 0 10px rgba(26, 127, 75, 0); } }
.fab { transition: opacity .3s, transform .3s var(--ease); }
@media (max-width: 999px) { .in-hero .fab { opacity: 0; pointer-events: none; transform: translateY(12px); } }
.fab__menu { width: 280px; background: var(--card); border: 2px solid var(--ink); border-radius: 20px; padding: 10px; box-shadow: var(--shadow-2); display: grid; gap: 6px; transform-origin: bottom right; animation: menu .35s var(--ease); }
.fab__menu[hidden] { display: none; }
@keyframes menu { from { opacity: 0; transform: scale(.9) translateY(8px); } }
.fab__menu a, .fab__menu button { display: grid; grid-template-columns: 36px 1fr; gap: 12px; align-items: center; padding: 10px; border-radius: 12px; text-decoration: none; text-align: left; border: 0; background: transparent; cursor: pointer; width: 100%; font-weight: 700; }
.fab__menu a:hover, .fab__menu button:hover { background: var(--paper-2); }
.fab__menu small { display: block; font-weight: 500; color: var(--ink-3); }
.fab__menu .icon { width: 36px; height: 36px; padding: 8px; border-radius: 50%; background: var(--ink); color: var(--metal); }
.fab__head { padding: 6px 10px 10px; font-size: .84rem; color: var(--ink-3); border-bottom: 1px solid var(--line); margin-bottom: 4px; }
.fab__btn .icon { width: 24px; height: 24px; }

/* ---------- franchise: the board of client stacks ---------- */
.board { touch-action: pan-y; cursor: grab; position: relative; perspective: 1400px; height: clamp(380px, 40vw, 520px); z-index: 2; }
.board__plane { position: absolute; left: 50%; top: 38%; width: min(60%, 360px); aspect-ratio: 1; transform-style: preserve-3d; transform: translate(-50%, -50%) rotateX(58deg) rotateZ(var(--spin, -38deg)); transition: transform .8s var(--ease); display: grid; grid-template-columns: repeat(5, 1fr); grid-template-rows: repeat(5, 1fr); gap: 3.2%; }
.board__plane::before { content: ""; position: absolute; inset: -6%; border-radius: 22px; border: 2px solid var(--ink); background: var(--card) repeating-linear-gradient(0deg, transparent 0 calc(20% - 1px), var(--line) calc(20% - 1px) 20%), repeating-linear-gradient(90deg, transparent 0 calc(20% - 1px), var(--line) calc(20% - 1px) 20%); transform: translateZ(-2px); box-shadow: 0 60px 80px -40px rgba(22, 28, 32, .45); }
.cell { position: relative; transform-style: preserve-3d; }
.cell i { position: absolute; inset: 12%; border: 1.5px solid var(--ink); border-radius: 5px; background: var(--paper-2); transform: translateZ(calc(var(--k) * var(--lift, 0px))); opacity: 0; transition: transform .9s var(--ease), opacity .4s, background-color .4s; transition-delay: calc(var(--d, 0) * 1ms); }
.cell.is-on i { opacity: 1; --lift: 9px; }
.cell.is-on i { background: var(--card); }
.cell.is-on i:last-child { background: var(--metal-grad); }
.board__hud { position: absolute; left: 0; right: 0; bottom: 0; display: flex; flex-wrap: wrap; align-items: end; justify-content: space-between; gap: 10px 24px; z-index: 3; }
.board__profit { display: grid; gap: 2px; }
.board__profit b { font-family: var(--font-display); font-weight: 700; font-size: clamp(1.6rem, 3.6vw, 2.8rem); letter-spacing: -.03em; font-variant-numeric: tabular-nums; line-height: 1; }
.econ { display: grid; gap: 0; border: 2px solid var(--ink); border-radius: var(--r-card); background: var(--card); margin-top: 18px; }
.econ > div { display: flex; justify-content: space-between; gap: 16px; padding: 12px 16px; border-bottom: 1px solid var(--line); font-size: .95rem; }
.econ > div:last-child { border: 0; background: var(--metal); border-radius: 0 0 14px 14px; font-weight: 700; }
.econ b { font-variant-numeric: tabular-nums; white-space: nowrap; }
.reasons { display: grid; gap: 0; border-top: 2px solid var(--ink); }
@media (min-width: 900px) { .reasons { grid-template-columns: repeat(3, 1fr); } .reasons li { border-right: 2px solid var(--ink); padding-inline: 28px; } .reasons li:first-child { padding-left: 0; } .reasons li:last-child { border-right: 0; padding-right: 0; } }
.reasons li { padding-block: 28px; display: grid; gap: 10px; align-content: start; border-bottom: 2px solid var(--ink); }
.reasons p { color: var(--ink-2); }
.vs { width: 100%; border-collapse: collapse; }
.vs th, .vs td { padding: 18px clamp(12px, 2vw, 24px); text-align: left; border-bottom: 1.5px solid #323c43; vertical-align: top; }
.vs thead th { font-size: .86rem; color: var(--on-ink-3); font-weight: 600; }
.vs tbody th { font-weight: 600; color: var(--on-ink-2); width: 26%; }
.vs td:nth-child(2) { color: #ff8a84; }
.vs td:nth-child(3) { background: var(--metal); color: var(--ink); font-weight: 700; }
.vs thead th:nth-child(3) { background: var(--metal); color: var(--ink); border-radius: 14px 14px 0 0; }
.vs tbody tr:last-child td:nth-child(3) { border-radius: 0 0 14px 14px; }
@media (max-width: 640px) { .vs, .vs tbody, .vs tr, .vs td, .vs th { display: block; width: 100%; } .vs thead { display: none; } .vs tbody th { padding-bottom: 4px; border: 0; width: 100%; } .vs td { padding-top: 6px; border: 0; } .vs td::before { content: attr(data-l) ": "; font-weight: 500; opacity: .75; } .vs tr { border-bottom: 1.5px solid #323c43; padding-block: 10px; } .vs td:nth-child(3) { border-radius: 10px; } }
.kit { display: grid; gap: 0; border-top: 2px solid var(--ink); counter-reset: kit; }
@media (min-width: 760px) { .kit { grid-template-columns: 1fr 1fr; column-gap: 56px; } }
.kit li { padding: 22px 0; border-bottom: 1.5px solid var(--line); display: grid; grid-template-columns: 32px 1fr; gap: 14px; }
.kit .icon { width: 28px; height: 28px; margin-top: .1em; }
.kit p { color: var(--ink-2); margin-top: 4px; font-size: .97rem; }
.offer { border: 2px solid var(--ink); border-radius: var(--r-big); background: var(--card); box-shadow: var(--shadow-2); overflow: hidden; }
.offer__top { display: grid; gap: 18px; padding: clamp(22px, 3.4vw, 48px); background: var(--metal-grad); border-bottom: 2px solid var(--ink); }
@media (min-width: 860px) { .offer__top { grid-template-columns: 1fr auto; align-items: end; } }
.offer__price { font-family: var(--font-display); font-weight: 700; font-size: clamp(2.2rem, 5.4vw, 4.6rem); letter-spacing: -.04em; line-height: 1; font-variant-numeric: tabular-nums; white-space: nowrap; }
.offer__list { display: grid; gap: 14px 40px; padding: clamp(22px, 3.4vw, 48px); }
@media (min-width: 860px) { .offer__list { grid-template-columns: 1fr 1fr; } }
.offer__list li { display: grid; grid-template-columns: 24px 1fr; gap: 12px; color: var(--ink-2); }
.offer__list li b { color: var(--ink); }
.offer__list .icon { color: var(--green); stroke-width: 2.6; margin-top: .2em; }
.offer__list img { display: inline; width: 15px; height: 15px; vertical-align: -.12em; }
.offer__foot { display: flex; flex-wrap: wrap; gap: 16px; justify-content: space-between; align-items: center; padding: 20px clamp(22px, 3.4vw, 48px); border-top: 1.5px solid var(--line); }

/* ---------- reveal: content is visible by default, motion is an enhancement ---------- */
.js .rv { opacity: 0; transform: translateY(26px); transition: opacity .9s var(--ease), transform .9s var(--ease); transition-delay: calc(var(--rv, 0) * 90ms); }
.js .rv.is-in { opacity: 1; transform: none; }
.js .rv-clip { clip-path: inset(0 100% 0 0); transition: clip-path 1.1s var(--ease); }
.js .rv-clip.is-in { clip-path: inset(0 0 0 0); }

@media (prefers-reduced-motion: reduce) {
    html { scroll-behavior: auto; }
    *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
    .js .rv, .js .rv-clip { opacity: 1; transform: none; clip-path: none; }
    .strip__run { animation: none; }
    .hero__gl { display: none; }
}
@media print { .nav, .fab, .cookie, .hero__gl, .topbar { display: none; } }

/* phone: the TOP-1 badge sits on the address line, clear of the title */
@media (max-width: 560px) {
    .snip .snip__gain { top: 7px; translate: 0; right: 8px; font-size: .66rem; padding: 2px 8px; }
    .snip--you .snip__url { padding-right: 112px; }
}